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How to Use Distribution In Marketing for the Small Firms

How to Use Distribution In Marketing for the Small Firms

In no area of marketing are the potential strengths of the small firm more clearly seen than in the use of distribution as a mar­keting tool. Managers of small firms frequently come back from foreign visits angry at the comments about the ‘English disease’ of poor delivery and service. Many have records of perform­ance in […]

How to Be Successful in Exporting for Small Firms

How to Be Successful in Exporting for Small Firms

Some years ago the shock of a £2.4 billion deficit on Britain’s balance of trade highlighted the deteriorating trade position of the country’s manufacturing industry. By 1982 this deficit had turned into a massive surplus of £4.6 billion – but this dramatic recovery was not the result of a resurgence of manufacturing exports or the […]