How to Access Your Target Market


Identifying potential customers for your business, product or service helps you fine-tune your marketing campaign, which proves crucial for a starting business. A target market consists of those individuals most likely to buy your company’s products and services. When you have identified your target market, you minimize wasting money and develop a customer base for your marketing campaign to succeed. You must determine your target market and where its members typically reside for the business to sustain for years to come.

  • One of the best ways to know your target market involves taking a survey. Conduct a survey with demographics such as age and gender to know what type of consumers find your product most attractive.

  • Include a market research questionnaire that measures customer satisfaction. Include your demographic questions with consumers’ education and income levels. You will have to market differently to those who have finished college versus those still studying, and to those who belong to a high income bracket versus those who don’t. Ask customers how much income they earn per annum. You will then analyze the demographic data and determine which age and income groups frequent your business most often.
  • Conduct survey by in-house means or send it online to past customers to determine their satisfaction with your product. Include consumers’ ethnic and religious background. Have at least 300 participants or a decent sample size of people large enough to accurately represent the general population.
  • Talk to friends, family and colleagues about your product. You might gain insight into which markets prove most successful to a certain demographic group.
  • List the features and benefits of your product. This will help you know what kind of market will take interest in your product. For example, if you plan to sell beauty cosmetics a feature might be that it’s made from natural ingredients and benefits would relate to skin care and anti-aging. Ask yourself what type of customer would have the motivation to buy the product based on the benefits it offers. Look for similarities among the target market.
  • Conduct primary research to gather more specific information. Conduct field tests and focus groups to determine the kind of demographic groups and markets that find your products most appealing. Gather information through the feedback to develop new marketing strategies to target this market.
  • Develop a marketing strategy and advertising plan to reach your primary customers. Advertise on local TV and radio stations or in magazines and newspapers that have appeal with your target audience.
  • Maintain a database of previous and new customers. Keep track of your old consumers. Offer them great rewards when they purchase your product more often. Remain flexible in your marketing approach to target new and more customers.

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About the Author: Marie Mayle is a contributor to the MegaHowTo team, writer, and entrepreneur based in California USA. She holds a degree in Business Administration. She loves to write about business and finance issues and how to tackle them.

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