Marketing – Mega How To

How to Use Distribution In Marketing for the Small Firms

In no area of marketing are the potential strengths of the small firm more clearly seen than in the use of distribution as a marketing tool. Managers of small firms…

Marie Mayle March 31, 2010

General How To's

How to Get Information for Marketing Decisions

Information is the cornerstone of modern marketing. It binds the marketing system together by providing data on the needs of customers as well as building a picture of the external…

Marie Mayle March 11, 2010

How to Do Marketing in the Smaller Service Firms

The growth of the service sector is probably one of the most striking features of modern commercial life. It is now estimated that over 60 per cent of the UK…

Marie Mayle March 11, 2010