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How to Care for Customers

How to Care for Customers

Excellent customer care is at the very core of effective PR. Your reputation depends upon it. Aim to attain 100 per cent customer satisfaction by training staff, introducing a customer charter, and taking prompt action to rectify mistakes. Delivering Excellent Service One of the best ways to build or enhance a good image is to […]

How to Treat Your Customers as What They Are

How to Treat Your Customers as What They Are

‘Everybody lives by selling something’ is a quotation, not from a red-clawed indus¬≠trialist, but from the author and poet Robert Louis Stevenson. Only your customers will enable you to fulfil your dreams. In the early stages you will have to spend a high proportion of your available cash on marketing. The guy who runs the […]