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How to Understand Marketing in Small Firm

How to Understand Marketing in Small Firm

Recently, the clarion call has gone out for more aggressive, more rigorous, more sustained, or simply more marketing by Britain’s small firms. Improved marketing, particularly by smaller manufacturers, is central to the industrial stratetgy. The need for small companies to emphasise marketing in developĀ­ing their business was the cornerstone of the 1978 report on inĀ­dustrial […]