RSSAll Entries Tagged With: "Small Firm"

How to Understand Marketing in Small Firm

How to Understand Marketing in Small Firm

Recently, the clarion call has gone out for more aggressive, more rigorous, more sustained, or simply more marketing by Britain’s small firms. Improved marketing, particularly by smaller manufacturers, is central to the industrial stratetgy. The need for small companies to emphasise marketing in develop­ing their business was the cornerstone of the 1978 report on in­dustrial […]

How to Narrow Down Marketing Dimension to Price in the Small Firm

How to Narrow Down Marketing Dimension to Price in the Small Firm

Almost any discussion with managers of smaller firms about buyers, customer relations or any facet of marketing will sooner or later get round to the problem of price. It is at the centre of the relationship between the supplier and his customer. It pro­vides the former with the resources to survive and prosper, while measuring […]