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How to Effectively Market and Sell for the Start-up Firm

How to Effectively Market and Sell for the Start-up Firm

The most fundamental questions for the person starting up a new venture are: who is going to buy from it and why? It is seldom sufficient to comment that ‘everyone will buy it’ and ‘because it is better’. The confidence implicit in these stateĀ­ments is probably necessary to persuade the entrepreneur to take the risks […]