How to Succeed with a Multi Level Marketing Business


When you wish to start your own business, you’re bound to come across a number of multi­level marketing opportunities. Here is how they work:

Someone signs you up as a dealer of a particular kind of prod­uct or service. That person becomes your sponsor and makes a percentage of everything you earn. You are encouraged to sign up other dealers. Each time you do, you make a percentage of everything they sell, and so does your sponsor, your sponsor’s sponsor, and on up to as many as twelve different levels.

When your potential sponsor is selling you on the attributes of his or her MLM, you’ll be shown how you can earn hundreds of thousands of dollars a year just by signing up other people as dealers. What the MLM sponsor says is true, but finding good, productive people to become your dealers, who can then find other good, productive people, is much more difficult than anyone will ever admit to you. Some people do make lots of money. But most people don’t.

After joining an MLM company, new recruits may enlist other people, but few manage to sign up more than one or two. Build­ing multiple levels of dealers takes a great deal of drive and in­vestment of money. Another factor to consider is that many people you sign up will fizzle out quickly. For example, you may sign up 200 people. But out of those 200, only 6 might be good producers. Think about how much of your time you spent sign­ing up the other 194.

In order for MLM to work for you, you’ll have to spend a lot of time, money, and effort building your levels of dealers. You must constantly be on the lookout for people who could learn to sell the product or service. Then you have to convince them that they will make money. You will also have to spend a con­siderable amount of time selling your product. Because you won’t have a store that brings people to you, you will have to find people who are interested in the product or service you sell. This takes a lot of marketing and good sales skills.

Before you choose any business, look at it carefully. Investing time and energy in a worthless venture can be draining and dis­couraging. Choose a business that can realistically support you if you put in the time and effort.

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About the Author: Marie Mayle is a contributor to the MegaHowTo team, writer, and entrepreneur based in California USA. She holds a degree in Business Administration. She loves to write about business and finance issues and how to tackle them.

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