How to Run a Cosmetics Business


If you love make-up and beauty, starting a cosmetics company may prove the perfect career for you. If you plan to produce and sell your own beauty products, you must have self-motivation and follow a few basics to reach success. You will also need money for supplies and knowledge about how to market your business.

  • Determine your specialty. Choose the right cosmetic products that interest you the most. Are you attracted to the “body” side of cosmetics like body wash and lotions? Or does your interest lie with make-up products such as powders, concealers and other cosmetics? You always can add more items later, but start with a few base products to help build up your business.

  • Manufacture your products. You always can start manufacturing your products from home. This can mean making your own soaps, lotions and oils. Make good, quality products that people can use ethically, naturally and safely. You can also hire a manufacturing company to build the product for you. Start selling them through small retail shops on consignment. Another option: sell the products of a certain cosmetic brand that are no longer readily available in your area. Study the market and potential clientele in your area.
  • Invest your funds. This depends on whether you plan to create home-made products or outsource that part of the job. Some private label manufacturers sell products at a lower cost, and you always sell these items higher than their original manufacturing costs for a profit. Take into account other factors regarding packaging, containers and closures as well.
  • Advertise your products. Write a short press release for your local newspaper. Making a name for yourself remains a major factor in a business. Write articles about personal grooming if you sell your own products to add credibility to your business. Print brochures and pamphlets to publicize what your business offers. Include a limited offer or a special opening event you plan to host to increase your publicity. Consider teaming up with other local businesses. This enables you to garner client referrals for your products without having to pay for advertising. You may want to consider offering a first-time buyer discount to attract new customers and special reduced prices to regular customers.
  • Utilize options to market your business. Social media sites such as Twitter and Facebook can give you a lot of free publicity. If you have more funds, you can contact your local radio and TV stations as well. Combine useful content for your readers in addition to promotional efforts. Plan a marketing plan that proves both affordable and effective. Have business cards made to distribute to people. Build a website for your product and make interesting posts about beauty to create free publicity for your business and establish yourself as an expert in the field.

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About the Author: Marie Mayle is a contributor to the MegaHowTo team, writer, and entrepreneur based in California USA. She holds a degree in Business Administration. She loves to write about business and finance issues and how to tackle them.

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