Some people seem more than willing to spend money on any personal care service that makes them feel and look good. If you have the desire to operate your own spa business, then owning a spa emerges as one of the most potentially lucrative business you can have. To start the business, you need to implement some steps to make it successful and earn more income.
- Decide what type of spa you want to run and the services your business will offer to customers. Decide if you want to open a day spa, where your clients can come in for just a few hours, or a full-day spa. Common services include massages, nail care, facials and pedicures.
- Carefully plan the interior of your spa. Make the spa’s atmosphere looks clean and presents an image of relaxation. Install comfortable chairs and control the noise. Make sure clients feel as though they sit in a core of luxury.
- Offer other services. Some clients would love a tanning booth or airbrush tan. Offer body waxing services as well. Having more services will likely attract more customers. Investigate around your area and establish a spa service not yet available.
- Hire competent, well-trained staff. Having trained people stands as paramount for this kind of business. Conduct training for those who lack the experience.
- Always keep your spa facility clean. Keep all tools and equipment clean and sanitized before using. You want to your clients to feel safe and avoid infection.
- Sell spa products. Not only can this can help you have more income, but it also helps attract more customers. Research products on the Web and identify entrepreneurs around your area with homemade products, and then take note of which products suit your spa business the best.
- Build a photo portfolio of your spa services. If you offer facial treatments, place before and after pictures of clients with positive results. This gives your potential clients confidence in your treatments. Do the same as well with your tanning services.
- Get the word out. Market your spa business and the services you offer. Build a website about your spa that includes a brief description and useful information. Describe the services you offer and their processes and benefits. Place contact information for your clients to connect with you. Have business cards and flyers to distribute. Marketing remains a must to make a business successful. If you have the money, run a short radio or television ad in your area.
- Plan marketing strategies for potential clients. If you have more mature clients, offer anti-aging or sun damage services. College students will most likely take advantage of the tan services you offer.
- Offer a spa membership and gift certificates. Offer regular clients discounts as well to show your appreciation for their loyalty and motivate them to refer others to you.
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About the Author: Vanessa Page works a career counselor in one of the leading firms in Los Angeles. She is also a blogger and gives tips on how people can tackle their work and career issues. She has 8 years of experience in this field.